With the stable development of the global economy, people’s living and consumption levels are increasing continuously, thus having more demands on skin protection and maintenance, which accelerates the market demand of the cosmetic instrument. In the medical cosmetology field, professional cosmetic institutions can provide professional cosmetic services to vast consumers and improve their skin status, so that they have become the fashion trend at present. In the area of personal care at home, the gradual emergence of small-sized personal cosmetic instrument market in recent years has satisfied the daily beauty and health care demand of consumers.
According to the In-depth Analysis and Investment Strategy Research Report of the Chinese Cosmetic Instrument Industry in 2018-2023 issued by Newsijie Industry Research Center, the market supply scale of the global cosmetic instrument industry was expanding continuously, and the entire growth speed was accelerating in 2013-2017. In 2013, the supply scale of the global cosmetic instrument industry was RMB 1940 billion, which had increased to 3110 billion in 2017.
The researches of Newsijie pointed out that: At present, the cosmetic instrument market in Europe and America, Japan and Korea and other developed countries are relatively active globally. These countries have rather high economic development levels and their people have strong consumption abilities. Therefore, their medical cosmetology industries are developed. Both the professional cosmetic devices and domestic cosmetic products have rather high performances. The cosmetic markets in China and other developing countries have rather great potential spaces. However, their cosmetic instrument research and innovation levels are rather low, positioning in the middle-low level in the global market.
SVK brand was generated in Paris, France. All cosmetic instruments and skin care products subordinated to it are developed by elites and experts in various fields of the cosmetic industry. SVK international research team focuses on creating domestic small-sized cosmetic instrument and matched skin care products for household application. It puts forward the concept of “beauty salon in palm”, achieving the philosophy of mobile beauty salon to the ultimate, giving full play of the innovative practice of CMF new material, new technology and new implementation model in cosmetic products. It applies the “S-CAVITY”black technology, facial cleaning and fusion technology into relevant products, with concentrations on every detail of the product. After repeated test and improvement, efforts are given to give users the best and customized skin protection and beautifying experience.
SVK brand integrates the unique regional culture and scientific skin-care philosophy in France. It adopts the fashion hue of Macarons and has the “comfortable and skin-friendly, fashion and delicate, price friendly” brand philosophy run through the whole brand development. Through the theme of global tourism, its brand promotion annotates the idea of “spontaneity, romance, freedom” in brand, creates the individually customized new cosmetic age.
SVK will attend the 23rd Cosmoprof Asia in November, so as to publicize its products to the public in Greater China Region.
SVK will be exhibited in “Cosmoprof Asia” special area. Its booth is located in 3F-E3A.
During the exhibition, SVK will continue to adhere to the philosophy of“beauty salon in palm”, hold the vision of “making ‘beauty salon in palm’ to become the standard configuration of the global beauty loving 、personnel”, fully reflect the “random beautifying in palm” core brand philosophy of the mobile beauty salon, promote “beauty salon in palm” to the global beauty loving personnel.
In the three-day exhibition arrangement, SVK will lay emphasis on brand sharing and product experiencing, so as to deeply display the IP concept of the brand, forge a brand image of picking up randomly, travelling at any time, beautifying as wishes and traveling around countries, annotate the organic possibility of travel timing and accompanied beautifying.
On November, 14th-the first day of the exhibition, SVK will hold a solemn signing and authorizing ceremony in the booth, so as to declare the strategic cooperation relationship with COSMAX and operative cooperation relationship with Upbuty Science and Technology Company in Shenzhen. Upbuty Science and Technology Company in Shenzhen possesses excellent operation conditions and management strengths, has a certain prospective experience in the industry, and integrates a series of superior resources in the field. Therefore, after prudent investigations, SVK brand decides to deliver the glorious mission of the operation in Greater China to Shenzhen Upbuty Science and Technology Co., Ltd., which will be fully responsible for the operation and promotion business of SVK in Greater China area, so as to bring about breakthrough good news in beautifying for beauty lovers in Greater China.
SVK will have rich and eye-catching construction, as well as lively activity design, put great efforts to have each arrangement being permeated with brand philosophy and mission, so that visitors will sense the light and sweet atmosphere, relaxed experience of traveling at ease brought by the Macarons color. SVK intends to integrate brand permeation and skin-care experience, enabling visitors to understand SVK and be deeply impressed by SVK brand in intervals of attending the exhibition unconsciously.
Therefore, SVK team sincerely invites various skin-care masters and beauty lovers to visit the booth, and experience a relaxed and satisfying skin-care journey.
We are looking forward to meeting you!
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